Sirius is now planning to go head-to-head with Spotify through its announced $3.5 billion acquisition of Pandora, culminating a 15-month discussion between the satellite-radio giant and the internet radio service provider.

Written in collaboration with Patrice Cucinello

Streaming music services have revolutionized how we listen to music, with Spotify almost single-handedly leading the resurgence of the music industry. Sirius is now planning to go head-to-head with Spotify through its announced $3.5 billion acquisition of Pandora, culminating a 15-month discussion between the satellite-radio giant and the internet radio service provider. While the deal has not yet been approved by shareholders and regulators the combination could provide advantage.

The acquisition could not come at a better time for Pandora, which has seen its large user base peak. In fact, you could say Sirius has saved the day for Pandora…

Sarah Ghostine

Associate Director at Fitch Ratings

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