Success in applying behavioural methods to projects requires a bit more than following specific guidelines prescribed in books. At the heart of an impactful social and behaviour change project is the way in which the project team and the organisation view and think about what they are doing. …

Amongst the most critical steps in the behaviour change intervention design process are (1) choosing a behaviour change tactic that has evidence of changing the behavioural determinant that you identified and (2) that you use that behaviour change tactic bearing in mind the implementation parameters for that tactic, that is…

Human-centred design adds to social & behaviour change projects — There is a growing understanding in social and behaviour change projects that people should be informing their behaviour change intervention design and be co-architects in their interventions. After all, Behavioural Scientists centre much of our work at the community level, where many vital decisions affect individual behaviours. NGOs increasingly apply…

What works in the context of sexual and reproductive health and rights? — What are social norms? Put simply, social norms are social rules, created by people, that allow us to live and cooperate with each other. We need social norms. They help us to create societies and collaborate, predict each other’s behaviour, and be accepted in society. People conform to social norms on the condition that…