Sarah BuzynskiSetting Expectations for Product Design: User ResearchHow did you feel the last time you tried to spread cold, hard butter onto nicely-browned toast? Did it raise your blood pressure a little?Jun 24, 2017Jun 24, 2017
Sarah BuzynskiinVisual Logic UXUser Research Tips: 2 Ways To Maximize User Research and User Testing BudgetsEveryone knows that customer happiness is vital to the success of a product or service. Companies invest big money in user research, and…Nov 1, 2016Nov 1, 2016
Sarah BuzynskiinVisual Logic UX3 Traits of a Solid UX AgencyToday’s most influential product ideas are almost always conceived because someone, somewhere, perceives a human need and resolves to fill…Oct 4, 2016Oct 4, 2016
Sarah BuzynskiinVisual Logic UXA UX Response to Airbnb’s Initiative to Help RefugeesAt the beginning of the week, Airbnb (self-described as the world’s largest community-driven hospitality company) promoted an initiative to…Sep 20, 2016Sep 20, 2016
Sarah BuzynskiinVisual Logic UXWhy UX Design Professionals Love a Good StoryStories were told long before words were ever written to help people make sense of life (think cave drawings), and they have persisted as a…Jun 30, 2016Jun 30, 2016
Sarah BuzynskiinVisual Logic UXPaired Design: Iron Sharpens Iron“I would paint three canvases to make my point, all of a man riding a horse. The first would be a tiny man atop a giant horse, the second…Jun 23, 2015Jun 23, 2015