
The problem here is that insights from qualitative methods are so focused that they might not be applicable to most users. You might discover something really interesting that then sends you in the completely wrong direction.
… spent two weeks talking to the stakeholders to understand the business. Then I did an audit of the competitive landscape. Based on this audit, I learned that every competitor utilized the same functionality, copy and ima…
thinking about what ideas and notes can and cannot go int…an affinity diagram is to find trends, and put things into categories. Group items with like items. Don’t try to add hierarchy, process and connections between groups too soon. Your affinity diagram will begin to become a different diagram and this might lead to confusion or frustration about how to organize things. This will also limit your thinking about what ideas and notes can and cannot go into what groups. A…