Thanks for the clear advice.

Actually I feel the opposite. I have some random posts on Medium that don’t fit into my Medium publication or my domain and I’m okay with that — but it’s harder to put random posts on my domain that don’t seem to fit in with my brand. Don’t limit your topic at all. If people are interested in you they’ll be interested whether you write about work or family, and through writing a lot and putting it out there you’ll find the essence of what it is you really want to focus on, by seeing what resonates with people and what you enjoy writing about.

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