False Equivalence is Your Friend
Dear Hillary Clinton,
Next week at the debates, you’re going to be arguing with a crazy person. And it’s going to be tempting to point out how crazy he is and just shake your head at the crazy.
Don’t do that.
The crazy is your friend. Make friends with the crazy. Say hi to it. Embrace it like it was your own grandma.
I’ll show you why.
Let’s say you were arguing with a person who was about to jump off of a building. At first glance, that seems pretty crazy. But you don’t shout out, “Hey you’re crazy for doing this!” No, you talk to the person. You see where they’re coming from. You empathize. You sympathize. You understand. You give them hope.
There are some Americans who want the current system to burn. For those Americans, Trump can do no wrong because he is burning the system for them.
However, although they might think they want total destruction, the reality of that would be horrible for all of us. They want to throw the baby out with the bath water. Which is crazy.
But if Trump says something crazy, like how he’s going to build a wall, or ban Muslims, start a trade war with China — you can’t distance yourself from it and disregard what he’s saying because then you’re disregarding all the people who could be convinced that he’s not the right person for this job.
Instead, see where he’s coming from. Understand the frustration. Make it seem like his ideas, policies and experience are completely on par with yours. Then beat him with a better way.
Don’t attack him personally. Don’t attack his supporters. Don’t attack his crazy ideas. Acknowledge his ideas, hey, maybe even see some validity in them, but then one up him. Do them one better. Show how you’ve spent more time thinking, researching, planning and preparing for this.
This is the only way you’ll be able to trump the Trump.
And please, for the love of God, don’t let us down.