SMM & SEO: What Social Media Isn't Telling You.
Instagram has become the main channel for SMM to thrive in… or has it?
What even is SMM?
SMM stands for Social Media Marketing. From the user experience, there is certain distance a trend or function can go before it becomes obsolete and just plain annoying. These apps are constantly bombarding consumers with content, advertising, sponsored posts, etc. When it comes to Instagram, it has become a rabbit hole for fake or "ghost" followers because of the new algorithm system they have implemented. Content is not showing up the way brands and businesses intend it to. The thousands of posts brands and businesses are investing in aren't even getting through to their leads or customers. Getting leads to engage with your content becomes harder by the minute.
This is why it is necessary to have your digital presence diversified into different channels and use strategies that go beyond the SMM (Specially Instagram) hole. SEO is a powerful tool many businesses don't know even exists or how to implement it into their strategy or website.
SEO stands for Search Engine Optimization. It's your ticket onto the main page of search engines such as Google, because lets be real, being on the second page of search engines = being dead in the online world. When a potential lead uses a search engine for a product or service that falls into your industry, YOU show up at the top of the list. But, How do I get my business on the first page of the search engines?
When it comes to people searching for something related to your business, the key is to strategize the way you write out your content. How does your target market communicate? What tone do they talk in or write in? This can greatly determine your online presence success or failure. Imagine all the possibilities of success that come from effective communication between your business and your consumer.
Increased exposure = increased lead gen possibilities.
To have a successful SEO marketing strategy you should:
- Do some research: What are the top google searches made within your industry? What KEY words does your consumer use when related to your product or service? What tags are most common in your industry? What are people searching for?
- Communicate in your consumer's tone: What slang do they use?, Do they use proper academic writing rules?, or Do they simply use abbreviations?
- OPTIMIZE: Its a fundamental part of this process. Content is KING. Using internal links, creating the correct titles, using tags to categorize your content correctly, etc. This tool has many different forms and looks different for each business.
Invest in optimizing your strategies instead of falling stagnant into the content creation hamster wheel.