adaptive planning, your research cou…le” methods. However, this team recognizes that letting speed dictate user research is a huge risk. If you cut corners on quality, customer involvement, and adaptive planning, your research could become disposable.
The good news is that there are methodologies such as “Lean” and “Agile” that can help us. Our goal as researchers is to use knowledge to develop customer-focused solutions. I personally love that these methodologies, when implemented fully, incorporate customers as core …
This focus on quality struck a chord with me as a designer. It’s an attitude that’s been baked into Clearleft from the outset, hiring people who really care about the details and want to go the extra mile, not just for our clients or their users, but for the field itself. Like great chefs, designers find it difficult to explain the extra effort that goes into an amazing composition. It’s actually fairly easy to knock up something palatable if you have the tools to hand. However it takes a huge amount of effort to craft something noteworthy.
It changes the conversation. When you add ‘thinking’ to the word ‘design, it’s no longer about color or decoration. It’s now about process. It’s about getting to a more intentional outcome. It’s about thinking about the experience of the customer, user, and employee.