What Is the Discovery Phase of the UX Process And Why You Should NEVER EVER Skip It

About once a year (probably more), I get into an earnest discussion with a business owner (agency or otherwise) on how best to package and market the discovery phase of the UX process. It’s basically the part of project where the design team gets to learn all about the product, the potential users and the business who plans to sell the product to them. Based on those learnings, the design team is able to make recommendations about how to build that product for that business and those particular users. Or more…