Why You Should Be Using Medium.com

Whether you are an author, artist, or marketer, you should look into Medium.com Medium has been around since 2012, but only recently took off. This January, the White House used it to publish President Obama’s State of the Union address before it was even released to the traditional media, and more and more brands and journalists are using it. It is the perfect platform to create and promote quality content. If you’re interested in creating mid- to long-form article-type content, here are,

Four types of content ideally suited to Medium to get you started:

1. Reviews: Book reviews, tech pieces, and film critiques are all attention-grabbing forms that are perfectly suited for Medium. Reviews provide a valuable service to readers while giving authors a chance to stretch their muscles and build a reputation for quality content Most pieces range from 500–1500 words on Medium, so a targeted, timely review of, say, the newest Marvel movie or an upcoming web browser is the right length. Medium also tells potential readers approximately how long your piece will take to read. It’s usually somewhere between four and eight minutes. Medium’s bold, book-like print and minimalist design make scanning a review for key points quick and easy. Here’s one author’s take on the Apple Watch as an example.

2. Travelogues: Photojournalism and travel journals were practically made for Medium. It’s easy to include photos and artwork embedded in the text of your article, and the results are simply stunning. “Lessons From A Year of Solo Travel” is a prime example of the possibilities offered on Medium for quality content creation. The embedded quotations and photos of what the author packed on his journey illustrate the text and serve to make it very readable as well as eye-catching — so much so that 1,360 people on Medium recommended it to their own followers, including Medium’s editors, who highlight pieces for recommendation every day. Medium’s built-in community of readers makes it easy to connect with an audience without having to push the link onto every other known social media platform. They’ve got that covered too, however. When you publish a piece, you have the option to also publish it on Twitter or Facebook and embed the link into posts on other platforms.

3. Essays: Opinion pieces, issue-driven appeals, or in-depth explorations of recent buzzword topics: no matter what you’re writing, you can find a home for it on Medium. Medium has topic-based sections like a magazine where you can place your writing so people can find it more easily. Medium also fosters discussion with the line-by-line comments option and the ability to respond directly to one essay with another essay. For example, this personal essay on failure vs. success was published in the section called “Life Learning,” which “explores the human condition through experimental and traditional writing.”

4. Interviews: Interviews work well on Medium because of their “quotability.” Biographical pieces and interviews reach both your followers and the interviewee’s. Interviews bring different points of view together and can often produce unexpected results. With the right quotes highlighted and a good portrait shot, you can publish a beautiful interview piece and share it on social media in just a few clicks. Medium is an ideal place for new ideas to be heard. This republished interview with Seth Godin, entrepreneur, author, and marketer on the future of bookstores in the age of Amazon.com is timely and thought provoking.

Medium’s built-in community is a great way to get exposure you would have a harder time finding on the general web. You will find it easy to use to create professional articles without the implied pressure of a regular blog. You may find the audience you were looking for.

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