Sarah GuineeinThe IdeaQ&A: Sarah Personette, COO of Refinery29The Idea talked strategy with Refinery29 as it expands — rapidly — both globally and across platforms.May 29, 2018May 29, 2018
Sarah GuineeinThe IdeaQ&A: Jack Mazzeo, Head of Product at FlipboardThe Idea caught up with the Flipboard’s top product guy and talked platforms, publishers, curation, and storytelling.May 14, 2018May 14, 2018
Sarah GuineeinThe IdeaQ&A: Trip Adler, CEO and Co-founder of ScribdAdler says the future is subscriptions, and bundled ones at that. Scribd’s chief executive told The Idea about the growth of his own…May 8, 2018May 8, 2018
Sarah GuineeinThe IdeaQ&A: Molly de Aguiar, Managing Director of the News Integrity InitiativeThe Idea spoke with News Integrity Initiative’s Molly de Aguiar to discuss how newsroom’s can build trust by engaging with audiences, trust…Apr 30, 2018Apr 30, 2018
Sarah GuineeinThe IdeaQ&A: Richard Gingras, VP of News at GoogleThe Idea spoke to the leader of Google’s news products, who offered some thinking behind the recent launch of the Google News Iniative and…Apr 23, 2018Apr 23, 2018
Sarah GuineeinThe IdeaQ&A: Kelly Moffitt, Creator and Writer of Flyover Podcast Newsletter and Producer at Storycorps.This week, we spoke with Kelly about content creation and distribution on the coasts and in between, plus how she’s helping bring audio…Mar 28, 2018Mar 28, 2018
Sarah GuineeinThe IdeaQ&A: Sky Dylan-Robbins, Video Journalist at NBC Left Field and Founder & Executive Director of The…This week, we learned how working in video at a magazine and a tech company — and later a broadcaster — drove our Spotlight to create a…Feb 20, 2018Feb 20, 2018
Sarah GuineeWelcome to The Idea.We’re a weekly newsletter on everything new and innovative in media from @AtlanticMedia. To receive the newsletter, subscribe here!Sep 18, 2017Sep 18, 2017
Sarah GuineeinInsights from Atlantic 57Sentiment Analysis: A better way to measure successEngagement metrics and focus groups will only take you so far in understanding your audienceAug 10, 20162Aug 10, 20162