Similar to the “cord-nevers” (“kids who have never and will never subscribe to cable television”), there are kids who never got into sports for whatever reason — the “sports-nevers.” For this demographic, their first live competitive event usually is an eSports event. The VICE documentary on eSports offers a glimpse of just how intense eSports fans are. eSports events are increasing in production quality every year and eventually will be on par with sporting events.
… will likely be impressive and no one is better at selling new forms of media rights than the NFL. Ironically, it will be sports that will increase streaming media rights valuation for eSports. Until that happens, eSports is moving towards generating more local revenue though live events.