Swish: Pioneering a Revolution in Grocery Shopping

Sarahjenkins
2 min readSep 17, 2023

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In the heart of the ever-evolving retail landscape, a new star is on the rise. Swish, a pioneering venture that’s transforming the grocery shopping experience, is making waves.

Swish is not just a grocery store; it’s a fusion of technology, quality, and community spirit. The concept revolves around making fresh, locally sourced produce available 24/7, and the driving force behind this innovative venture is a relentless commitment to providing convenience without compromise.

Co-Founder & COO Joe Robson, who holds an MBA from Wrexham Glyndwr University, said, “My time at Wrexham Glyndwr University has been instrumental in shaping my entrepreneurial journey. The learnings and experiences I gained during my MBA studies have played a crucial role in conceptualising and establishing Swish. The emphasis on innovation, sustainability, and fostering a sense of community at the University deeply influenced our vision for Swish.

Swish’s unique model, powered by cutting-edge AI technology, eliminates the need for traditional checkout queues, allowing customers to access the store, shop, and exit seamlessly. The AI ensures that shelves are consistently stocked with the freshest produce, minimising food waste and maximising customer satisfaction.

Wrexham Glyndwr University acknowledged the entrepreneurial spirit and commitment to revolutionising the retail sector displayed by Joe Robson and the Swish team. A representative from the university commented, “We’re immensely proud of Joe Robson and the innovative approach Swish is taking. It’s a testament to the creativity and ambition of our alumni, demonstrating the positive impact they can make on society.

Swish is currently gaining momentum in the market, and investors are taking note of its potential to redefine grocery shopping. With a focus on supporting local communities and providing a platform for independent suppliers, Swish aims to create a sustainable and delightful shopping experience for all.

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