Trying to appeal to the white male demographic is not in itself a bad thing; it is puzzling, though. Everyone has been watching Trump to finally start trying to broaden his appeal to other demographics that he needs to win. The days when you can win an election by appealing to a single demographic are gone. Why Trump continues to only speak to white males is a mystery.
Unless, of course, he’s trying to “throw” the election, blame it on “Crooked Hillary” rigging it, and then going back to making bad reality TV after this publicity-stunt-gone-horribly-wrong.