Oct 12, 2021Tone is a scamI think tone is a scam. I said what I said. I’m talking about one-half of the concept “voice and tone,” the time-honored ark of the word person covenant, usually — breathlessly — enunciated as one word, “voiceandtone.” Note that tone as a descriptor or a generic concept can be…Content Strategy4 min readContent Strategy4 min read
Sep 9, 2020A brief musing/update: documentation for the disorganized content strategistThe current climate is not conducive to documentation more laborious than “put it in a Slack thread and try to remember to immortalize it in a doc later.” …Content Strategy2 min readContent Strategy2 min read
May 22, 2020Missing Dat BoiEver since the pandemic set in here in the U.S., not a day goes by that I don’t think about Dat Boi. As far as memes go, Dat Boi wasn’t particularly deep, interesting, or long-lived. The image came from a physics textbook (should’ve taken physics!), the caption came from a…Memes3 min readMemes3 min read
Apr 27, 2020Your weekly content strategy horoscopeWeek of April 27, 2020 — Related: The content strategy zodiac Aries Take a deep breath and practice patience this week. If the Zoom is screwed up, just take the rest of the day off, and take advantage of Mercury’s time in Taurus by putting your phone in airplane mode. There might be trouble with the work…Content Strategy4 min readContent Strategy4 min read
Apr 15, 2020The content strategy zodiacWhat your sign says about your word work — Aries, March 21–April 19 You’re the beginning of the zodiac, so you get it started in here. You might be the first writer at your startup or the first UX writing hire at a huge company that should’ve known better. You’re not afraid to work in the design file—if only someone will share it…Content Strategy5 min readContent Strategy5 min read
Aug 1, 2019Walking away from runningFrom the start of my pregnancy, I’ve been unwell. I had bronchitis since before I even knew till practically the end of the first trimester. …Running2 min readRunning2 min read
Jun 24, 2019What we owe to PrideI suspected I was queer since college but didn’t confirm it for myself till 2015. I’m not vocal about my orientation, but I’m always happy to discuss when it arises in conversation. …Pride1 min readPride1 min read
Jun 12, 2019What various things feel like during a Bay Area heat waveYour home feels hotter than the outside. Your bath towels feel like they just came out of the dryer. Hot coffee feels like a fate worse than death. Your skin feels like a dry yet somehow clammy gimp suit. The Bed Bath & Beyond feels like the best possible place to spend a whole afternoon. Your kitchen feels like the kitchen in a Gordon Ramsey show. God, I hate that guy. Your feet feel like you’re walking on hot coals.Life1 min readLife1 min read
Jun 9, 2019Fruits, rankedWhoops, fell off writing for a while (see How do you make it stick?). Anyway, I’ve been eating a ton of fruit lately: It’s a pregnancy craving and this weekend it’s been too hot to eat much else. But not all fruits are good; some, in fact, are bad. …Food2 min readFood2 min read
May 28, 2019Member-onlyThe millennial woman’s guide to camping: necessitiesCamping is one of my few hobbies outside of drinking, crime TV, and Eurovision. We’ve amassed a great deal of gear over the years, and it’s immensely satisfying when your gear comes through for you—the opposite of buyer’s remorse. It’s also one of the few things that I enjoy practicing…Camping11 min readCamping11 min read
