You want to draw people to your stall?
Why are booth babes still a thing at (some) Tech events?
Cate Lawrence

There are so many articles out there about effective trade show/exhibit marketing to maximize ROI… #1 is your goal should NEVER be to attract everyone at the show to your booth, this does not generate higher ROI — it prevents actual prospects from having in-depth conversations to learn how your product/service solves their problems. You need to be thinking in terms of quality and lead qualifications not volume. And big tip: if your product/service doesn’t draw people in, you most likely failed at communicating your solution in your customers’ language and/or don’t have product-market fit.

Like what you read? Give Sarah Worthy a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.