Principal at scriptorium.com, content strategy for technical communication. Cooking, reading, knitting, kayaking, swimming, biking.
Fake news is black-hat content strategy. It’s only a matter of time before the techniques we are seeing in politics migrate over to the business world.
Content strategy is advancing your organization’s goals using information. If the…
“I’m going to the business breakfast for networking.”
Ugh. No wonder “networking” has such a terrible reputation.
You know what constitutes actual networking? Building a set of relationships that makes your working…
Coauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (Chief Executive Officer, Scriptorium Publishing)