Sarah O'KeefeFake news is black-hat content strategyFake news is black-hat content strategy. It’s only a matter of time before the techniques we are seeing in politics migrate over to the…2 min read·Jan 30, 2017----
Sarah O'KeefeThe power of networking done right“I’m going to the business breakfast for networking.”2 min read·Aug 30, 2016----
Sarah O'KeefeCreating a unified customer experience with a content fabricCoauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (Chief Executive…6 min read·Apr 11, 2016----
Sarah O'KeefeContent strategy for technical communicationContent strategy is planning to use information to advance an organization’s goals. Your organization should have an enterprise content…4 min read·Feb 23, 2016--1--1
Sarah O'KeefeinStrategic Content MarketingLean content strategyLean manufacturing begat lean software development which in turn begat lean content strategy.4 min read·Jan 6, 2016--1--1
Sarah O'KeefeContent strategy triageWho lives? Who dies? Who do you fight to save?3 min read·Dec 8, 2015----