Sarah O'KeefeFake news is black-hat content strategyFake news is black-hat content strategy. It’s only a matter of time before the techniques we are seeing in politics migrate over to the…Jan 30, 2017Jan 30, 2017
Sarah O'KeefeThe power of networking done right“I’m going to the business breakfast for networking.”Aug 30, 2016Aug 30, 2016
Sarah O'KeefeCreating a unified customer experience with a content fabricCoauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (Chief Executive…Apr 11, 2016Apr 11, 2016
Sarah O'KeefeContent strategy for technical communicationContent strategy is planning to use information to advance an organization’s goals. Your organization should have an enterprise content…Feb 23, 20161Feb 23, 20161
Sarah O'KeefeinStrategic Content MarketingLean content strategyLean manufacturing begat lean software development which in turn begat lean content strategy.Jan 6, 20161Jan 6, 20161
Sarah O'KeefeContent strategy triageWho lives? Who dies? Who do you fight to save?Dec 8, 2015Dec 8, 2015