Unlocking the Secrets of SEO: Strategies for Dominating Search Rankings

Sarah Moore
4 min readOct 16, 2023
Photo by Debbie Molle on Unsplash

The art and science of Search Engine Optimization (SEO) have become essential for businesses looking to establish a strong online presence. SEO is the practice of optimizing your website’s content and structure to improve its visibility on search engines like Google. By following some basic principles, you can enhance your website’s performance and make sure your search results are as optimal as possible.

While there are other search engines out there, Google is known bymost as the SEO King. We (web people of the world) standardize to Google and the others will likely yield similar results. Conversely, if Google sets criteria critical to your ranking — it would be detrimental to ignore them. For this reason, I recommend to anyone who sells a product, make these basic principles at the top of your required list for any web developer you hire to create your website. Big or small.

Google’s algorithm, Panda, was originally introduced as a standalone algorithm designed to penalize low-quality or thin content websites. While Google doesn’t typically announce specific algorithm updates, we know Panda’s functionality was integrated into the core ranking algorithm.

Mobile First Indexing

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Sarah Moore

Professional problem solver, teacher, writer, and more. I write to share my expertise and stories that matter.