In all of these markets, the battle is moving from the old moats, the sources of the data, to the new moats, what you do with the data. Using a company’s data, you can upsell customers, automatically respond to support tickets, prevent employee attrition, and identify security anomalies. Products that use data specific to an industry (i.e. healthcare, financial services), or unique to a company (customer data, machine logs, etc.) to solve a strategic problem begin to look like a pretty deep moat, especially if you can replace or automate an entire enterprise workflow or create a new value-added workflow that was made possible by this intelligence.