What Snapchat taught us is that there’s a place for “not-so-serious” content. I’ve always said that Instagram is a “museum” — a place for curated content that is meticulously created.
My Two Cents on Instagram Stories and the Evolution of Social Platform
Gary Vaynerchuk

Exactly this. If you use these platforms professionally it all depends on your target market. I’m active on Instagram, refuse to use Snapchat, but that’s partly because of who I’m talking to (and because I think Snapchat is dumb). I like the idea of Instagram Stories simply because I’m already there, and as an artist, the idea of 24 hour progress shots is cool. It might change the way I use Instagram, but that’s it.

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