The Hierarchy of Engagement, expanded

Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product that endures.

Since then, I’ve had countless conversations with founders about the hierarchy and how it impacts their product roadmaps. And over the past year, each time I presented it, I found myself tweaking, clarifying, adding layers.

The presentation is still mostly the same, but there are enough differences I figured it was worth publishing the expanded version, pasted below. As always, please let me know if you have any feedback or questions.