(If you attended ONA and want to compare your numbers to what we shared, here’s how to do that.)

This set of instructions will walk you through how I run basic data analysis on social media metrics to reveal long-term trends. …


Probably the most striking thing about my Facebook News Feed this morning after election day was all the text. I wish I’d screen-capped scrolling through it, because I do this for a living, and I hadn’t seen such a noticeable lack of visual content in my News Feed for probably…

Sarah Whitmire

Social media editor @McClatchy | Also: @BestBuddiesMD, cooking enthusiast, amateur adult, INFP, often replies to promoted tweets when inebriated, She/Her

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