Sara MarinoCreating a thoughtful social media campaign for Jumanji: The Next LevelIt’s all too often that companies create a social media campaign and either don’t fully flesh it out, or aren’t able to follow-through…Dec 5, 2019Dec 5, 2019
Sara MarinoThe power of influencer marketingLet me start by saying that I’m not a person who is easily influenced to buy something, unless I see real value in the product or service…Nov 22, 2019Nov 22, 2019
Sara MarinoA Code of Ethics for SPJI’ve been a journalist since I was 18. Literally. My first week in college I joined the student-run newspaper at the University of Florida…Nov 15, 2019Nov 15, 2019
Sara MarinoTarget targeting millennialsWhen I was growing up, Target wasn’t anything special. The stores smelt a little bit like stale popcorn, the sales were so-so and the few…Nov 8, 2019Nov 8, 2019
Sara MarinoLaCroix & their target audienceIn the past few years LaCroix has become popular, but I remember in the late 90’s and early 2000’s when it wasn’t the hit drink it is…Nov 1, 2019Nov 1, 2019
Sara MarinoKPI’s and NetflixBefore Netflix was a global phenomenon, Blockbuster was where everyone went for movies. To this day, I still cherish the memories of going…Oct 24, 2019Oct 24, 2019
Sara MarinoBest practices for Allbirds on InstagramIf you’re like most social media lover, you have a preferred method of social media and you hate seeing that platform used incorrectly. In…Sep 26, 2019Sep 26, 2019
Sara MarinoHow niche platforms can elevate your brandPrior to Facebook, I joined an online website called Kupika.com. Most people haven’t heard of it, but it focuses on the idea of creating…Sep 19, 2019Sep 19, 2019
Sara MarinoTo or not to use social media in a personal settingAs a millennial, I was in high school right when the internet started to peak.Sep 5, 2019Sep 5, 2019
Sara MarinoHow integrated marketing is changing how we do businessYears before the internet became a thing, people all over the world shopped at brick and mortar stores. All the stores were unique in…Aug 30, 2019Aug 30, 2019