Brainstorm

How might we make exercise more efficient for working adults?

My General Ideas

I came up with 33 ideas in 60 minutes. This comes up to an IPM of 0.55. I got a little bit of lower IPM per person than in class, but I think it may have been due to being alone and not having other ideas for inspiration.

Here are all 30 plus after I had kinda sorted them into categories: “Negative Reinforcement”, “Environment”, “Apps”, “Games”, “Increasing Access”, “Trackers” and “Wearables”. I used index card instead of my notebook so I could easily move and look at all the ideas at once.

New Warm Up Game

My new game was “flip n’ pic”. It’s based on the drinking game “flip cup” and the drawing game “pictionary”. I made a mind map of “creativity games”.

Then, I analyzed the mind map to get a list of traits that are valuable in these kinds of games and tried to incorporate these values into the end game.

You can see that “race”, “association”, and “drawing” were what I thought would make for a fun game that was also productive. Productive in the sense that it gets the creative juices a’flowing.

Here, is the game in action. Everyone is in the middle of drawing. (Normally, I would prefer the people be standing, but it was a long day so I let them sit.)

Rules for “Flip n’ Pic”:

For the actual session, I had two rounds prepared one “easy” and one “hard” set of word. Then, I made a third round last second because we played more than we expected.

Session Organization

Participants:

Ajay- works at Jimmy Johns full time making sandwiches and biking

Justin- student and also works at Jimmy Johns part time

Hannah- CA at Yudof hall, dancer, and Kinesiolgy major

Regan- works at the DRC and has traveled abroad multiple times

I tried to get people who had a job, experience interacting with working adults and/or exercise.

Setting:

I used a residence hall conference room for the session. It has a long ovular table. I brought snacks and wrote the problem statement on the board to bring some focus to the room. I also brought a variety of colored pens and markers as well as some example ideas to make the brainstorming go smoothly.

Warm-up Games:

We started with word ball, something simple an not too intensive. I thought it was good to bring that associative aspect into the room. Then, we played “flip n’ pic” which was received really well. We even ended up playing an extra round!

End Statistics:

4 people came up with 67 ideas in 30 minutes; this comes out to 0.55 ideas per minute per person, pretty much on par with myself. Compared to the 0.6 IPM per person in class, this is lower but also a group of people not in the Product Design program.

Sorting and Voting

For sorting, I tried doing the silent sort method. However, it kind of broke down into talking about the groups since there were so many ideas. I tried to facilitate it so that nothing was “forced” into a group, too. I also held back any views on the groups that were made so that I could get the perspective of the participants over myself.

The categories were “Really Heavy Stuff”, “Torture”, “Bikes”, “Shoes”, and “Stuff that makes you want go outside”, and “Convenience”.

Some of these categories are parallel to my own categories;“Negative Reinforcement” and “torture”, or “wearables” and “shoes”.

For voting, I had two colors.

Purple= I think this is creative/interesting.

Green=I would use/purchase this myself.

I also enforced the “no voting for yourself” rule to get everyone to evaluate others rather than themselves.

Top Ideas

Criteria for “Best” Ideas:

Easy to incorporate: Based on interviews and research, the best way to get people to exercise is to give them something easy. If it takes too much time or effort to add to a busy daily routine, then it won’t work.

Specific to audience: I wanted to select ideas that I think working adults would respond well to based on the multi-voting, my own opinions, and research.

Satisfies goal of Efficiency: The idea had to actually satisfy the goal of “more efficient” meaning low time/effort, high impact. Most ideas do this through either multitasking or assisting in the motivation to exercise as well.

Best Ideas in no particular order: