People love shopping. They love it even more when they don’t have to go out on sub zero days just to buy a pair of socks.
Jeff Bezos started Amazon as an online book store and look at where Amazon is now.
Another inspiring ecommerce startup that is not talked about a lot is Flipkart. Sachin and Binny Bansal started the business in 2007 and it soon became the biggest ecommerce site in India, the country with a population of well over a billion. In October 2013, Flipkart bagged $160M in funding and was valued at $1.5B which puts the company on top of P&G India and Tata Global Beverages.
Amazon, Ebay, Flipkart are giants that will eat anything that tries to compete with them. In other words, if you try to compete with these companies, you’ll end up working for the comapny and expanding THEIR business (yes, that is many people’s dream but thats not my point).
So why am I telling you all this? Because there are countries where the ecommerce industry has yet to see its boom. And early birds will sure catch the worm.
Pakistan is one of those countries. There are a handful of ecommerce startups but there’s stuill a lot of room and lot of money to be made for new startups. Telecom companies are being bombarded with new internet connection applications, people are connecting, some of them are shopping online already but most of them are not yet aware of the phenomenon or they don’t feel comfortable ordering something that they haven’t seen for real. That is normal. We’ve all been through this, right? But now we don’t hesitate when ordering even a $2000 Macbook Pro from Amazon because we know its just like going to the store and buying it… only a bit more comfortable.
The eCommerce industry in Pakistan is rich right now. Many startups like OneRoof are trying to make their mark and making online shopping in Pakistan a pleasant experience.