The Greek historian, Plutarch had it right; way back in 45 AD, when he said that ‘the mind is not a vessel to be filled, but a fire to be kindled’. The spark of that fire can only be relished once you are forced to step out of your comfort zone and thrown into the unknown as in a crisis that we are now.
Crisis can fill your mind with doubt, confusion and inaction or it can fuel your mind with the fire of creativity, rewarded by some growth in intuitive knowledge, strengthening of character, or initiation into a higher consciousness.
A crisis, like the one we are emerging from, triggers new needs and habits.
For instance, the 2002–2003 SARS pandemic in China was a huge factor for the rise of e-commerce giants like Alibaba. Duncan Clark, author of Alibaba: The House That Jack Ma Built, writes, “[SARS] came to represent the turning point when the Internet emerged as a truly mass medium in China…. Crucially for Alibaba, SARS convinced millions of people, afraid to go outside, to try shopping online instead.”
Having said that, I have drawn inspiration from 5 books that can help change the pattern of your brand, land your victory and get you situated for the long haul.