“Adapt or Die”

Elite, prideful, lazy, or dumb? What’s the big deal with big media and why they don’t get it.


A long, long time ago, in internet past 2006, the American Journalism Review wrote,

“For years, newspapers have treated innovation like a trip to the dentist — a torture to be endured, not encouraged. True, newspapers finally got around to adding color. They shrank stories, hoping that pithier, flashier fare would help attract young people who don’t like to read. They spruced up the front page by sprinkling uplifting, maudlin or otherwise titillating features amid the news. “

The internet — and I mean those of us for whom it is never switched off — don’t care where the news comes from. Flipboard, Feedly, BuzzFeed, and whatever X is, are the front page.

Most news consumers have curated the news themselves using Feedly in a mash up reminiscent of earliest childhood food creations. The stuff in my feed goes together like “lamb and tuna fish.”

But main stream big dollar publishers lament their own broken business models. They scream bloody murder at this syndicated, aggregated, and curated consumption style.

They relish the platter they’ve invested billions in. They defecate on the platforms not their own and demand that your eyes be fixated only on their product. That’s the old way and clearly that’s not what consumers want.

But who cares about what you want? TPM’s John Marshall, in 2013, called Flipboard a scam saying that they cant eat exposure. Well in that case, lets burn the bookstores, and while we’re on the subject fuck Netflix, I loved going to Blockbuster.

Big media has a huge problem, a cultural one. They think you exist solely for their benefit and thus they never learned to truly serve. Instead what they choose to publish you should choose to read.

John Marshall and David Carr of the NY Times and all the other big media-ites who cloud their disdain for consumers in a disgust for free information are really no different than those they majorly criticize. Politicians.

They claim, and this is their problem, to be purveyors of good taste. When did taste ever become objective? They suffer from a particular form of innovation stifling elitism and pride.

Big media hasn’t figured out how to serve up the stuff that people demand. And I don’t think they should be making cat memes or reporting on everything Hannah Montana does. But they also haven’t figured out how to better serve me, the salivating eyeball that laps up anything good wherever it comes from.

We want our information, we don’t care where it comes from as much as we care that it’s good and that it somehow satisfies my appetite. Slap a NYT across the top or CNN on the corner and, my generation in particular, trusts it less.

Finally, big media has got to learn to innovate and to serve. Lest they forget, pride comes before the fall.

Originally published at hoverboard.io.

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