44 First-Class Mobile Apps for Marketers: Part I
There are zillions of mobile apps out there — and they’re not limited to games and entertainment: productivity apps sprang up like mushrooms in 2014. But which ones are most useful for managing marketing or entrepreneurship tasks? I’ve compiled a cool list of mobile apps for marketers and professionals, organized by the specific tasks they’re designed to accomplish.
Learning and sharing new information
- Google Primer. Mini marketing lessons from Google — what entrepreneur wouldn’t love that? The information has a Google spin to it, obviously, so you’ll likely learn more about tools like AdWords, Trends, Analytics, and other Google products you engage with on a daily basis.
2) Feedly. This popular RSS reader has gone mobile — now you can stay tuned to your favorite blogs on your smartphone. When you find something noteworthy, you can share it with your audience, right from the app.
3) Flipboard. This app turns the content from your RSS feed, Facebook, and Twitter feed into an eye-pleasing, page-flipping e-magazine, so you’re always on top of the best industry content.
4) Overcast. Organize your podcasts! This app allows podcast lovers to compile a playlist of useful information and stay tuned to the best marketing speakers.
> Download for iOS
Managing social media and blogs
5) Buffer. You don’t need a desktop computer to monitor your branded Twitter or personal LinkedIn accounts any more — all you need is the Buffer dashboard, where you can schedule posts, respond to comments or tweets, and even create media plans to deliver certain content on a particular day of the week. Then, measure the success of your campaigns using Buffer Analytics.
6) Mention. You may be familiar with this app from its desktop version. The new mobile version offers the same power to listen in on what your customers are saying about you. Wherever your keywords come up on the Internet — including in blog posts, public social media feeds, and forums — you’ll be notified instantly, so you can respond quickly.
7) IFTTT. Supercharge your content strategy by automating many of the routine operations you used to do by hand using IFTTT “recipes.” The app connects to all of the most-used services, so you can connect them to each other and streamline your content-related tasks.
8) Facebook Pages. Monitor your page and check your engagement rates and advertisement efficiency on the go. The graphs and statistics are easy to read, and errors can be fixed instantly.
9) WordPress. Sure, creating blog posts is a lot more comfortable on a desktop computer, but if you need to monitor viewer statistics or reschedule posts when you’re away from your desk, the WordPress mobile app is a must.
10) Iconosquare. Iconosquare isn’t a mobile app — it’s a desktop analytics instrument — but it’s vital if your mobile strategy includes Instagram. Visually focused brands — food, interior design, accessories, or clothing, for instance — rely on Instagram accounts to share their looks and build a following. Iconosquare (formerly Statigram) allows you to browse top content and respond to comments quickly.
Task tracking and communication
10) Trello. Track bugs, assign tasks, and coordinate work across a team of professionals from your smartphone. Edit calendars and tasks, add team members, and add and rearrange events or tasks and get instant push notifications of any changes made by other team members.
11) Asana. One of the most popular project management platforms is now available on mobile. Asana’s mobile app offers incredible usability; the iPad app design is particularly stunning.
12) HipChat. At last, a chat app for work! Hipchat is useful for distributed teams as well as traditional offices. Work remotely or step away from your desk without losing communication with your colleagues and boss.
13) Nimble. Keep track of your contacts using their social media profiles. Nimble grabs contact information from your friends/followers’ profiles so you always know where they are and how to reach them.
> Download for iOS
14) Cyber Dust. Avoid the security risks of electronic communications. With Cyber Dust, your text messages disappear once they’re read by the recipient. Given recent hacker attacks and constant information leaks, this app may truly be the future of mobile marketing .
15) Hangouts. Remote interviews, negotiations, and live events have just gotten easier! With Google Hangouts, you can talk to anyone, record the interaction, and even send the video to YouTube with just a few taps.
16) MailChimp. Manage your email campaign lists and reports through your smartphone. You can send campaigns and view stats with an iPhone or Android phone. The iPad app offers editing capabilities.
17) Gather. This MailChimp app allows you to send instant messages to your subscribers. Update customers on promos, events, and sales.
17) Canva. Canva’s web service is now available via an iPad app that offers full functionality: add text, filers, visual elements, text holders, and shapes to images. Developed by a strong team of Australian designers, the Canva app also offers multiple layouts and individual formats for Facebook, Twitter, Instagram, blog posts, Google+, social media advertisements, and many more.
> Download for iPad
18) Camu. Add photo filter and text to your photos, and access extended functionality for shooting videos and selfies. Camu’s large selection of fonts makes the app useful for updating social media accounts in no time.
> Download for iOS
19) Over. Add your own text to images, with stunning fonts that will make your content very shareable. Engagement is guaranteed!
20) Wordswag. Another option for adding text to images using marvelous fonts.
> Download for iOS
Have you tried any of these for your marketing tasks? Did they work? Share your experience in the comments!