Too many business ideas? Stop chasing the white rabbit!

Alice laughed. “…one can’t believe impossible things!”

“I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast!”

- Alice and the Queen, “Through the Looking-Glass, and What Alice Found There”

The Queen was clearly a creative.

Creative visionaries, almost by default, are walking idea generators. Our minds are constantly looking for ways to innovate, to challenge the status quo and make an impact on the world.

At first glance, it would seem that having a…


I am by no means a Cindy Crawford or Angelina Jolie when it comes to Bombshell looks and figure. I’m just me. 1.65cm tall, 15kg’s overweight but strong and firm, I have a few wrinkles here and there and more stretch marks than I started off with in life. I’m not super famous nor am I a household name (yet!).

So I’m not particularly someone the media would be attracted to. And yet, here I am plain-Jane Sashka featured on Forbes and Buzzfeed! That’s a big deal! At least it is for me. And today’s tip to getting noticed by…


Nike, Apple, Gucci, K-Swiss, Gary Vaynerchuk, Marie Forleo, Oprah, Nelson Mandela, Red Bull …

These are the Brands with Leadership. The Titans that we follow and to some extent admire.

And then there’s you. A No Name brand with a few followers.

That gap between them and you seems quite humongous right?

Achieving Brand Leadership seems unachievable when you look at it from “here-to-there”.

Heck! Anything seems unachievable when it’s such a distance between one end-to-another.

But what if I asked you to look somewhere else?

To look away from the Titans and THEIR achievements and to look to you…


JOIN me in going through a few client examples of things that soul entrepreneurs are undertaking in their conventional marketing journey and how Soul Brand Marketing® can be applied.

I know you’ve heard of this one before, so let’s delve a little into a client example and of course how we solved people-pleasing:

RASHID is an amazing designer creating fabric prints that’ll mesmerize you. She’s been creating patterns for as long as she can remember, from doodling on paper to mastering it all in University. So, she figured she’d make a business out of it. You know, like actually selling…


It starts with an idea. You pucker up some courage, register your business, get yourself a few business cards, maybe you’ll even splash out on a new website and branding all focused on your product and/or service and then off you go … you have a business. Ta-da! Pretty exciting right? But the balloon is popped pretty quickly when you realise that you aren’t attracting clients who pay you moolah for your services. Then you get down and go on a treasure hunt to find out WHY. Enter >> Shiny Object Syndrome

  • Like you’re not blogging properly.
  • Your google stats…

It starts with an idea. You pucker up some courage, register your business, get yourself a few business cards, maybe you’ll even splash out on a new website and branding all focused on your product and/or service and then off you go … you have a business. Ta-da! Pretty exciting right? But the balloon is popped pretty quickly when you realise that you aren’t attracting clients who pay you moolah for your services. Then you get down and go on a treasure hunt to find out WHY. Enter >> Shiny Object Syndrome

  • Like you’re not blogging properly.
  • Your google stats…

Those other happy people, who have it all and smile throughout the day.

How do they do it?

Is it something that I can have?

As a kid, your was either ridiculed or supported. something
For most it was the former. So that, that something turned into nothing but a thought, a speck of a bigger dream.

So, again you ask, “What am I here for”?

You hear everywhere from the experts and the gurus , that you’re here for a reason, for a purpose. If that’s the case, what is that purpose and why is it so disillusional to…


You hear it all the time from Marketers: Know-Like-Trust.

That is, in order for your customers to buy something from you, you need to build a certain level of Know-Like-Trust (KLT). Google the longtail keyword: How To Build Know Like Trust and the Google-machine will spit you out an array of examples:

  1. Be Visible to get KNOWN using Communications such as
  2. Blogging
  3. Social Media
  4. Networking
  5. Webinars
  6. Integrate top-notch customer service: punctual, no BS, truth, high quality
  7. Be consistent

And all of the articles are spot-on. Only, what most articles offer are „surface-help”. …


Hmmmmmm… you turn the volume up and listen to that smooth voice of Barry White singing some R’n B Soul. Yummmeeeee. The flow of the melody and orchestration of words fill your soul and you’re a little consumed for 3 minutes with a gazillion positive emotions and thoughts. This is soul music, whether it is from Otis Redding, Etta James, Aretha Franklin or Tony Braxton. It’s smooth, serving, delectable. Soul. It’s like your persona and soul come full circle and fuse and are one. You feel high. Happy. Content. …


We’ve all been there.
Listen to guru X.
Follow guru X.
Buy and execute what guru X sells.
Execute what guru says.

Result? 9-times-out-of-10, the opposite of Guru X’s success. And yet, we still follow the mainstream in search of the Holy Grail of Business. Why do we do this?

Well the most common reasons are:

  1. Well if they’ve done it, I can do it.
  2. What have I got to lose? I’m in the shit now, it can’t get any worse.
  3. I love what they’re doing, I also want that.

You have no reasons to follow — You’re a thought…

Sashka Hanna-Rappl

Revolutionizing the world of Brand Building — Taking you from No Name to Unforgettable | Author | Speaker | Edutainer.

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