Tips on getting helpful design feedback

Design feedback session. (Photo by Jason Goodman)

As a designer, it’s super important to regularly show your work to other designers and POs/PMs to get their input. This will help you validate ideas, get new ones, find helpful resources, choose direction, find blind spots etc.

Don’t feel like you have to show polished work. In fact, it’s good to show work at any and all stages of the design process, just make sure you’re clear on where you are and what you want to get out of the feedback session.

Here are a few steps I found helpful in getting the most out of presenting your design.

1. Set the stage

Make sure to go over these points before diving into showing your work (brownie points for putting it in presentation slides):

What. What are you designing? Explain in a sentence what you will be presenting.

Why. Why are you working on this solution? What are the problems you’re trying to solve? What are the insights/data informing it?

Who. Who’s problem are you solving? Paint a picture of who the target audience is.

When. When do you need to finish the design? What stage of the process are you currently in?

Feedback. What kind of feedback are you looking for? Are you perhaps trying to decide between two solutions? Also, mention feedback you don’t want — for example, the copy is still too rough to evaluate.

2. Present

How you present depends on what you are looking to get out of the session. If you’re still in ideation mode, rough wireframes or flowcharts should work. If you are starting to have more definition and would like to refine a flow, it might be good to present using a prototype as understanding transitions and interactions would be important at this stage. If you’re finalising high-fidelity design, perhaps you could show a few variations of the same page (or illustration) side by side.

Again, try to provide relevant context — How did the user come here? Where would they go after doing a certain action?

Think about the scope. If the scope of what you’re showing if sizeable, don’t go into too many details. On the other hand it could be all about nailing the details, but then don’t encompass too much.

Explain what challenges or limitations you are facing.

3. Get feedback

Remind others what kind of feedback you’re looking for. If conversation gets off-track or out of scope, reign it in. Make sure you understand the feedback, if not — clarify. Take notes during the discussion.

Make sure you have clear actions to take as a result.

Remember that a feedback session is an opportunity for you to get some valuable input from your peers to help move your design forward. Make sure you know what you need to get out of the session, so you can frame your presentation and guide the discussion accordingly.




UX Researcher with an extensive background in UX and Product design.

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Sasha Starikova

Sasha Starikova

UX Researcher with an extensive background in UX and Product design.

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