Saskia FairfullWhy Data and Customer Journey Maps are Critical in Fashion Biz.Accessing data in your fashion business means behaviour insights and an opportunity to improve. No matter the business, every entrepreneur…Mar 7, 2019Mar 7, 2019
Saskia FairfullVoice, Search & Discoverability — How it fits together in fashionIt’s still early days for retailers to fully get their head around how voice recognition technology will effect their business. However…Mar 7, 2019Mar 7, 2019
Saskia FairfullSecondary cities and their role in glocal retail.Fashion brands with eyes set on being a glocal business are straying away from traditional strategies and bypassing major cities…Dec 7, 2018Dec 7, 2018
Saskia FairfullThe blend is near in fashion, for reality & virtual that is.The blend is near, for reality and virtual that is. Computer generated imagery (CGI) has been around for 45 years. With 2D CGI first…Dec 7, 2018Dec 7, 2018
Saskia FairfullIs your fashion store insta worthy? And, why it should be.When millennial shoppers pull an item off a rack and glance at the price tag, their buying decision is packed full of many factors, a very…Dec 7, 20181Dec 7, 20181
Saskia FairfullThree ways AI can transform your customers online shopping experienceFashion eCommerce retailers and digitally native vertical brands have an incredible advantage of providing a more relevant shopping…Dec 7, 2018Dec 7, 2018