Sara SkolnickinPinal GroupCreating Shareholder Value in the Robust Music Catalog Acquisition MarketThe future of marketing music catalogs is rich with opportunities to create immense shareholder value.Jul 19, 2021Jul 19, 2021
Sara SkolnickinPinal GroupFrom Connections to CommunityIn our last article, we argued that the music industry must reconfigure marketing to focus on building life-long relationships with…Jun 3, 2021Jun 3, 2021
Sara SkolnickinPinal GroupBuilding Authentic Relationships Between Artists and ConsumersInvestigating and reshaping expectations around catalog marketing provokes the invitation to reexamine and redefine how people experience…Apr 26, 2021Apr 26, 2021
Sara SkolnickinPinal GroupCreating Breakthrough Moments for Catalog Artists in the Digital SpaceAs we showed in our opening article, The Value and Marketing of Music Catalogs, the importance of respecting and elevating catalog…Mar 24, 2021Mar 24, 2021
Sara SkolnickinPinal GroupThe Value and Marketing of Music CatalogsIt is estimated that between 60 and 70 percent of major music labels’ total revenue comes from catalog releases, and hundreds of millions…Mar 2, 20211Mar 2, 20211