5 things the media does to manufacture outrage.
Parker Molloy
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Would it be cynical to think that the primary (or only) reason each and every step of the process is reported upon is that organizations are desperate for eyeballs/views/hits/ad dollars? For their very survival even? Report on the original (get hits & ad dollars). Report on the escalation (get hits & ad dollars). Report on the reaction (get hits & ad dollars). Report on the counter-reaction (get hits & ad dollars). Report on the counter-counter-reaction (get hits & ad dollars). Report on the meta-narrative (get hits & ad dollars). Report on the counter-meta-narrative (get hits & ad dollars). Report on the fact that people are reporting on it (get hits & ad dollars). Every story has an artificially lengthened life-cycle. Keep talking about it and squeeze every last cent out of the story then discard it like a used up husk and move on to the Next Big Thing? It’s become the literal definition of consumption, to use it up until there’s nothing left.

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