Tech Advancements in Commercial Real Estate

Saswati Malla
4 min readJan 17, 2024

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What is CRE Software?

Commercial Real Estate software technology (CRE) is akin to a versatile toolbox filled with digital solutions, meticulously crafted to revolutionize, and optimize operations across the expansive landscape of the commercial real estate technology industry. It serves as a transformative force for professionals including developers, property managers, investors, brokers, and landlords.

Envision it as a digital arsenal, equipped with a range of web-based solutions designed to elevate and streamline every aspect of the commercial real estate technology sector. This innovative toolkit empowers individuals involved in the market, providing developers, property managers, investors, and brokers with a suite of cutting-edge tools to enhance their efficiency and effectiveness. It’s more than just software; it represents a digital transformation for the entire commercial real estate technology experience.

Types of CRE Software:

Commercial real estate software solutions (CRE) are like stepping into a treasure trove of tailored tools, each meticulously crafted to meet the unique demands of the industry. It’s a diverse realm where a plethora of solutions awaits, each designed to cater to specific needs and roles within the commercial real estate technology landscape.

Here’s a glimpse into the vast world of commercial real estate software (CRE). Depending on your unique requirements and role, you can discover tailored solutions for asset management, financial reporting, tenant engagement, and more.

Remember, the key to finding the ideal commercial real estate software (CRE) is identifying your specific needs and challenges. Then, match them with the functionalities and features provided by various platforms.

1. Commercial Property Management Software:

Commercial property management software automates daily tasks, making property administration efficient. Key options include AppFolio, DoorLoop, Buildium, Innago, and ResMan. AppFolio is a cloud-based tool for managing multifamily and single-family homes, while DoorLoop simplifies leasing and accounting. Buildium is a comprehensive solution designed for property managers and real estate professionals. Innago is a free, easy-to-use online software for landlords, while ResMan is the pinnacle of cloud-based property management, ensuring accuracy, compliance, and an exceptional user experience.

2. Commercial Tenant Experience Software:

Commercial tenant experience software is a digital platform designed to enhance the occupant experience in commercial buildings. It includes HqO Workplace Experience App, Bengie, Equiem, Comfy, and Spaceflow. HqO Workplace Experience App offers a comprehensive platform for space booking, amenity access, employee engagement, visitor management, and building operations. Bengie is user-friendly and intuitive, offering live chat, ticketing, and announcements. Equiem handles tenant communications and space reservations, while Comfy is tailored for office spaces and offers features like temperature and lighting management. Spaceflow integrates a tenant platform with community management, enhancing tenant satisfaction.

3. Commercial Real Estate Investment Analysis Software:

Commercial real estate investment analysis software is a crucial tool for making informed decisions about property acquisition, sale, or management. There are several options, including ARGUS Enterprise, Reonomy, RealNex, Evaluate, and Juniper Square. ARGUS Enterprise is widely used by professional investors and institutions, while Reonomy uses AI to generate market forecasts and analyze property risks. RealNex integrates investment analysis, property management, marketing, and transaction management, while evaluate offers a user-friendly interface but limited modelling capabilities.

4. Commercial Real Estate CRM Software:

Commercial real estate CRM software is revolutionizing property management by organizing contacts, automating tasks, and enhancing sales and leasing processes. It tracks leases, contracts, and tenant communications, providing stakeholders with insightful reports. The software offers customizable features, affordability, and diverse plans. Other options include Apptivo, Ascendix real estate, LionDesk, Buildout, and ClientLook. Apptivo is highly customizable, offering affordability and diverse plans. Ascendix real estate offers specialized features for brokers and investors, while LionDesk offers extensive sales calling and multi-channel marketing. ClientLook offers outsourcing CRM support, allowing internal resources to focus on core activities.

5. Commercial Real Estate Marketing software:

Commercial real estate marketing software is a digital toolkit that helps promote and showcase properties to potential buyers, tenants, and investors. It enhances marketing reach, visibility, and lead management by creating engaging property listings and distributing them across various channels. Key tools include SharpLaunch, MatterPort, Prop Returns, ActiveCampaign, and Call Rail. SharpLaunch offers mobile-friendly interactive property websites, MatterPort allows users to create and share interactive 3D and virtual reality spaces, Prop Returns focuses on commercial real estate investment in India, ActiveCampaign offers customer experience automation, and Call Rail optimizes marketing strategies with AI-automated transcriptions and a mobile app.

For a comprehensive exploration of CRE software and to delve deeper into the intricacies of its functionalities, we invite you to peruse the entire article: Technologies and Software used for Commercial Real Estate. Uncover the nuances and detailed insights that await, guiding you through the dynamic landscape of commercial real estate software. Your journey to a thorough understanding begins within the full article.

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Saswati Malla

Talks about #SoftwareDevelopment #ContactCenter #WorkspaceAutomation #Bookkeeping #DataAnalytics