How to Use Custom Plushies to Boost Your Brand Visibility

Satanjay Kumar
3 min readApr 26, 2024

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A custom plushie with a logo. It is customized by EverLighten.

Hey there, ever wondered how to make your brand stand out in a sea of competitors? Well, here’s a fun fact for you — did you know that 85% of consumers are more likely to do business with a company if they’ve received a promotional product from them? That’s right! And guess what? Custom plushies are one of the most underrated yet effective promotional products out there. So, how can you use custom plushies to boost your brand visibility? Let’s dive in and find out!

1. Trade Shows and Events

Trade shows and events are prime opportunities to get your brand noticed, and custom plushies can help you do just that! Instead of handing out the same old pens and keychains, why not give away custom plushies with your brand logo or message? They’ll stand out from the crowd and leave a lasting impression on attendees.

2. Corporate Gifts

Looking for a unique and memorable corporate gift for your clients or employees? Custom plushies are the perfect solution! Whether it’s to celebrate a milestone, say thank you, or spread some holiday cheer, custom plushies with your brand logo or message make for thoughtful and appreciated gifts that will strengthen your relationships and boost brand loyalty.

3. Social Media Giveaways

Social media giveaways are a great way to engage your audience and attract new followers, and custom plushies can make your giveaways even more enticing! Offer a custom plushie as a prize for liking, sharing, or commenting on your post, and watch as your engagement and brand visibility soar.

4. Retail Merchandise

If you have a retail store or online shop, custom plushies can make for adorable and profitable merchandise! Create custom plushies featuring your brand mascot or a popular product, and watch as they fly off the shelves. Not only will they generate revenue, but they’ll also increase brand visibility every time someone cuddles up with their new plushie.

5. Employee Incentives

Want to boost morale and show appreciation to your hardworking employees? Custom plushies are a fun and unexpected way to do just that! Whether it’s to celebrate a job well done or mark a work anniversary, custom plushies with your company logo or a personalized message are sure to put a smile on their faces and reinforce their connection to your brand.

6. Influencer Collaborations

Influencer marketing is all the rage these days, and custom plushies can be a creative way to collaborate with influencers and reach new audiences. Send custom plushies to influencers in your niche, and ask them to share photos or videos featuring your plushies with their followers. It’s a fun and engaging way to increase brand visibility and credibility.

So, there you have it — six ways to use custom plushies to boost your brand visibility and stand out from the competition. Ready to take your brand to the next level with custom plushies? Connect with EverLighten today to explore our wide range of customization options and start making a lasting impression with custom plushies!

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