20 Percent of Nike and Adidas Sports Shoes will Be Manufactured by Auto Robot By 2023
Adidas opened its first Speed Factory in Germany in December 2015 to produce shoes by intelligent technology. In 2017, the second Speed Factory will open in Atlanta.
According to recent reports from Morgan Stanley, by 2023, Nike’s and Adidas’ 20% of the production of footwear will be transferred to a higher automated factory. Increasing supply chain speed will help these sports brands to keep up with the “fast fashion” industry consumers’ demands.
This means that the production cycle of the sports shoes market and business model will be changed. In April 2017 of an interview with the Chinese media, Adidas CEO Kasper Rorsted said that the current Atlanta speed factory production capacity is about one million pairs of shoes a year. “The purpose of investing such speed factory is to develop better technology and apply this advanced technology to our current production,” he said.
Rorsted believes that the two factories are doing things that have not brought great changes to the industry for now. “We want to do a 3D scanning of your feet so that we will know the shape of the feet and then we can produce a 3D model based on the results of the scanning to make the shoes like tailored to your feet.” Kasper Rorsted said. “It is only a very small share to the entire market.”
In April 2017, Adidas announced that there will be 5000 pairs of Futurecraft 4D running shoes with 3D print soles launched in the autumn and winter of 2017. But it does not mean that such intelligent small factories will not play a big role in the sports product market, even if Kasper Rorsted is prudent for this business. Five years later, these intelligent factories will become the mainstream and it will cause the new competition.