Facebook messenger: Design thoughts
Ram Sunkara

Another idea: How about you show the option to rate in the chat view, rather than as an obtrusive popup?

Of course this could potentially lead to fewer people rating, as a whole (although people with a bad call experience and ones with an extraordinary call experience should rate it most of the time — and probably form the bulk of the feedback Facebook is after anyways).

But even this experience is likely an improvement over the original design, with this requiring “zero” taps to get back to everything else you want to do.

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