Why you should have a Mobile App for Your Small Business

The massive popularity of mobile devices such as smartphones and tablets is growing at an exponential rate globally. More and more people are turning to smartphones to stay connected and be informed on the move, and mobile apps have almost replaced the concept of websites. According to recent studies, more people use mobile apps now than ever, and most users will prefer the mobile app experience to visiting a website.

If you have a small business and want to put your company on the growth trajectory, it is prudent to have a custom designed mobile app for your business, which would enable you to tap into the large smartphone user base. A few reasons why you need a mobile app for your business are -

• Reach and Scope — As is immediately apparent, millions of people around the world use smart mobile devices on a daily basis. Smartphones have revolutionized the concept of true mobility with the amazing array of functionalities provided by mobile apps. This gives a business a readymade potential customer pool waiting to be tapped into with newer apps. Add to it the fact that mobile apps have risen tremendously in popularity over the last few years, and customers now rely on mobile apps for most of their needs, including customer service needs and making purchases and purchasing decisions. What you have as a result is a motivating reason for getting an app developed.
• Building trust and credibility — The most important reason why people have put their trust and time in using mobile apps is because of the enriching user experience it provides. Mobile apps that are customized for a particular business give customers a one-on-one, intimate experience which cannot be found in generic websites. Due to the high degree of engagement and interaction with the customers, mobile apps are more likely to arouse interest, enhance credibility and reputation, and build and maintain trust with customers. Mobile apps also provide long-term scope for continuous updates and improvement, and can expand in sync with expansion in your business.
• Brand-building — A custom-designed mobile app for your small business is synonymous with brand-building and brand extension. You can showcase your products and services the way you want, give customers exactly the kind of usage experience that you want them to derive from your app, and implement those features that you want to. This way, the app becomes an entity — the very extension of your business with its very own personality. Customers can immediately identify your business with the mobile app usage experience, thereby helping to spread awareness and increase visibility.
• Competitive advantage — Last but not the least, investing in developing a mobile app is the best way to stay ahead of the competition in a cost-effective manner. It provides your small business an immediate competitive edge and enables you to stay ahead of competitors by drawing out potential customers away from them to your business.

Getting a mobile app developed for your small business will give it an immediate boost as far as market reach and proliferation is concerned and will add potential for expansion, getting new customers and leads, and promotion and publicity.

Originally published at: MobDevApp