What Made 2016 Swell & What Really Sucked
Peter Buchroithner
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Hey Peter,

Thanks for sharing your roller-coaster 2016. Reads like the journey of an entrepreneur, not the dorm-room to unicorn anomalies that tend to generate so much buzz in the tech world.

You’re right to try and figure out your own signal-to-noise ratio and what moves your company forward vs what’s just distraction.

At the end of the day, your startup’s mission should be your true northstar, even with the powerful allure and argument of messaging vs app fatigue inundating our daily decision-making.

Seems like 2017 could be shaping-up to be Swelly’s breakthrough year. Good luck.

PS: I was at the inaugural BotWatch event at RedBull HQ. Great space. Great line-up.

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