Importance of Graphic Designing by an Advertising Agency in Memphis
Graphic Designing in Memphis: The United States Bureau of Labor Statistics points out that around 0.7% of the total working population in Memphis have arts, graphic design, or media as their primary occupation; however, can an interest in graphic designing prove exceptionally flourishing, if pursued in Memphis? Can a city of over 650,700 people offer anything to our creative colleagues?
Let us see:
1. Education: There are a number of institutes in and around Memphis that offer degree programs in graphic designing including all major universities. Some of the renowned names in this category are the University of Memphis and Tennessee Technology Center. One can also find affordable private institutes offering diploma courses as well.
2. What to Expect as Work and Wages: There are close to 280 graphic designers working in Memphis. A majority of their workflow from advertising agencies and production houses. Some of the big names include BTV-entertainment and AT&T advertising. Many local graphic designers in Memphis work for publishers, retailers, local campaigns, and various other corporations. A very small part of the population work as freelancers. They work on brochures, web pages, logos, covers, etc. They also design website layouts for local businesses that help them to market products in and outside Tennessee.
A degree with sufficient experience and a natural love for creativity can help you make good money as a graphic designer. The average annual income of a designer working in the state of Tennessee is between $30,000 and $50,000. The average hourly pay can range anywhere between $17 and $48. Cities like Memphis have definitely more to offer than the small towns of Tennessee.
3. Advertising Agency in Memphis: Our previous discussion held the view that the existence of graphic designers in Memphis justifies the argument that the people of Memphis have a natural flair for creativity. The same argument can also justify the static increase in the number advertising agencies in Memphis of late. The current number stands at around 170, out of which Cobblestone Media Group, Pay Rico Freelance, and Morris Marketing Group are among the top 5 agencies. They have outperformed other advertising agencies basis their superior uniqueness and excellent client relationship strategies.
Advertising agencies in Memphis have expertise in internet marketing, branding, market strategy and research, event planning, graphic design, content creation, etc.
Therefore, it is not just advertising in terms of branding, there are numerous other opportunities one can look forward to. It is practically difficult to give an estimate of people working in advertising agencies in the city. However, as per ‘the Memphis Business Journal’, the total number of full-time employees working in advertising agencies in Memphis ranges between 40 and 140
4. Degree Courses Offered in Memphis: The University of Memphis offers a bachelor’s degree program in advertising and marketing for those who wish to carve a niche in the contemporary ad world. This program prepares students for various roles such as copywriting, branding, marketing, art direction, etc. Similarly, there are various other universities offering vocational programs in advertising.
5. Remuneration: This can vary as per education, skills, and experience. Working as an advertising agency broker in Memphis can easily help you fetch anywhere between $24 to $30 per hour. There are close to 20 creative roles in these advertising agencies that offer substantial remuneration for beginners as well as for experienced candidates. Some of the most prestigious roles include a chief creative officer, director of the strategy, brand manager, and creative director.
