UX Case study: A digital experience for camping sites
A Guide for camping ft. Riyadh desert and dunes!
Special thanks to:
Fatima Almansour, Linda Almakramy, Fatima Alshaer, Rahaf Husain
About Project
What Is a Camping Digital Experience?
A Camping Digital Experience offers a cool twist on the traditional outdoor adventure by blending technology with nature.
It’s all about enjoying the great outdoors while still having the convenience of digital tools at your fingertips.
So, you get the best of both worlds, whether you’re a tech-savvy camper or just looking to add some digital flair to your wilderness escape. 🏕️📱
Project Duration
3 weeks.
Role
UX Designer, UX Researcher, Story board artist
Tools
Figma, Figjam, Canva, Procreate, Maps
Imagine- What if there’s a way to know a lot about a deserted place “from the comfort of your phone”?
The mission was to break down the challenge into manageable pieces and solve key issues.
Design Process
Vision and goals:
The Vision: To digitalize the camping experience in Riyadh.
Research Methods
First Things First, Screener Survey and Interviews
We shared a survey to reach people who camp in Riyadh and who are also interested in being interviewed,
The project started by reaching out to Riyadh campers interested in sharing their experiences.
The responses were great! a lot of users helped by sharing valuable insights and gave a fun amount of info!🧠
Second Thing Was, C &C Aka “Comparing”
Although comparing is the killer of joy and might sound as exciting as watching paint dry..
but here, it’s a really fun part, you get to know your audience,
competitors and environment.
And with Comparative research, a few more things got added
to the research!
Then a Friend was “Made”
After everything we did, it led us to our persona!
and our child is called ✨ Yasir ✨
Yasir had a love/hate relationship with camping because he’s passionate about it yet, struggled planning and going for it.
To share one of his stories, here’s a journey map! 🗺
and to help Yasir and after searching for a solution, All the information that was gathered got mixed and matched and it ended up with this:
The decision was to create an easy-to-use solution for Yasir, The solution will help him discover nearby camping sites with an interactive map that shows all the amenities and activities nearby, and has a guide to help him camp with a clear mind.
With this solution, Yasir can plan & share trips with his friends, relax and enjoy their camping trips.
Features Prioritization
Considering all these features and Yasir’s needs, you’d get a better grasp on what would work best for Yasir..
A mobile app with offline features to help him navigate whenever he wants!
Then a Journey started and it was full of brainstorming, sketching and got some visual inspirations and nourishment if you’d call it that 🍔🥤
A few sketches and a mood board emerged..
After looking for inspiration and falling into an abyss full of sand and dunes “everything was like dust literally” 🏜
sketching things out would really help clear your mind for a bit.
And that’s where branding started!
Started of with the logo and sketched a few ideas, some of mine were better lost in desert, but glad it got out of my head tbh..
After all that sketching and iterating, a logo stood the most.
And here, DUNE was born
To make the idea more understandable, a storyboard was created.
After All, an App Has to be Created
Sketching the screens to visualize the solution and take things to an advanced stage now looked like the best option.
Next they got turned into wireframes and adjustments were made..
And finally the High fidelity design!
Clickable prototype
To make everything consistent a design system/pattern was built to help have a seamless designing journey.
The Best is yet to come! To ensure everything Yasir needs is provided, some usability testing was conducted and users tried the solution.
A few errs got discovered and instantly corrected to have more of a
user-friendly design and to satisfy most users if not all 🎉
And this is how their problems got solved..
Final notes are:
everything is not perfect, even perfection isn’t perfect because to some..
it just sounds boring.
The project will keep advancing and enhancing to reach a better polished result! 💎
what we already have in mind is:
- Will add a budget managing feature for plans.
- Making The radius larger and expand to other areas in Saudi Arabia.
- Collaborate with organizing groups, camping stores and farms that can help people have an interesting camping experience.
- Add a feature that shows the ground condition like ( moving sand, slippery or rocky )
Simply put, I’m crossing my fingers that this case study inspires you to explore the wonderful world of camping in Riyadh and enjoy the starry nights with a plate of tasty Kabsa. 🌟🍚
