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Photo by Braden Collum on Unsplash

Today my company, Liquid, launched. We’ve been in beta since last year and were supposed to launch in the Spring, but then COVID happened. Fortunately for us, these six months may be the best unplanned thing that could have happened.

I’m squarely in the “product founder” category, one who loves to create product solutions but dreads convincing users that I have built something useful and worthy of their dough. At first, COVID gave me the cover to hide back into my happy product cocoon and have the team finish the features that I wanted, without the worry of real sales.


How I learned my lifelong positivity mind tricks may have actually been limiting me

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Like Andy, I crawled through a shit ton of thoughts to come out on the other side feeling free. Shawshank Redemption (1994).

Six months ago, my husband’s friend asked me a question, and my brain short-circuited a bit.

“Now that you’ve raised your seed round, are you actually excited about Liquid?”

Here I was, building that ever-risky software startup as a non-coder, older, female founder (ack ^3), having given up what I consider my prime earning years to invest my (and my friends’) time and money into a business idea that I believe is desperately needed in the world… and I was being asked if I was even…


Future of work is so much more — how I would categorize the industry

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Photo credit: Ryoji Iwata (Unsplash)

Recently, an investor published an article that mapped the startup ecosystem in the “Future of Work.” It was comprehensive and well written, but in focusing only on the remote aspect, it missed the point of what Future of Work really is. Limiting the conversation about the Future of Work to just remote work hinders us from being able to fully realize the possibilities and reap all the benefits of its evolution. Remote work is only a sliver of the real Future of Work. …


A practical guide to auditing your costs and making your company more nimble and ready for the future

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Photo by Qurratul Ayin Sadia on Unsplash

If you’re a founder like me, you are really starting to feel the effects of what was warned in Sequoia’s Black Swan of 2020 post last week. Conferences are cancelled, meetings postponed, travel banned…even America’s Favorite Dad (Tom Hanks) has COVID-19! Stuff got real. Hopefully by now, you’ve taken time to settle yourself and your team into a new and better WFH routine, which begs the question: What next?

I was a banker in restructuring and bankruptcy in the early 2000s and…


Moving back to where everyone is an entrepreneur again

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It’s now January 2020, and with new laws like AB5 kicking in, discussions of “Future of Work” continue to accelerate, especially here in California. But what is the “Future of Work”? What does it mean?

Thanks to Liquid and FlexTeam, I have had many discussions about this topic over the last few years. One thing has been clear to me — nothing is clear to anyone. The phrase can both be hopeful and negative. Or thrown around in conversations about remote work to gender equity to #yanggang. …


Dear Mitch, Reid, Brad, Josh, Hunter, Mark, Chris, and all other investors who want to help/change,

As you can guess, last week’s events have been really disappointing to us female founders. While I am grateful for all the women speaking out and who will continue to speak out, I am also worried about the potential backlash to our community. Even with everyone saying right things at the moment, a natural, conservative reaction for male VCs would be to enact some version of the “Mike Pence rule” — to avoid running into any potential problems by simply avoiding female founders altogether…


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David Schap / unsplash.com

A few weeks ago, as I was debriefing with our customers on their FlexTeam experience, I noticed an interesting trend. While all customers raved about quality of our work product, our simple process, etc., the female customers used additional phrases of appreciation for us beyond just efficient execution of their projects.

“I loved feeling the team support from women…”

“I felt comfortable asking because…”

“It was great to have a sounding board before I went into…”

It dawned on me — perhaps FlexTeam could be a tool for corporations to use to battle their diversity issues, particularly where it comes…


Long before I started to work with my co-founder Tamra on FlexTeam, I was a productivity hack junkie. Determined to “make the most and work the least” (one of favorite mottos!), I read books, surveyed friends, and tried all sorts of tools and apps related to maximizing my efficiency. After an initial burst of motivation, without fail, I would end up with stacks of ghosted To-Do lists on Wunderlist, Evernote, emails to myself, paper notebooks, and Post-It notes. As work and life picked up speed, I’d find myself thinking there must be a better way to “do less and make…


In the spirit of holiday optimism, I’d like to offer you my view on how and why women will improve the future of work. I’ve even included a few #nerdcharts I lovingly made to illustrate where we’ve been and where we can go.

1. Over the last 15–20 years, more women are graduating from top universities and reaching family age. Women MIT alumni, for example, are no different:

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2. When they start families, these educated, mid-career women face essentially 2 choices — lean in or drop out. Unfortunately, neither is ideal because it forces women to choose between the two…


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Photo credit: Daily Bruin / Tiffany Cheng

TL;DR — Devastation expressed by women across the country after the election wasn’t only political. It was also the realization that the entire game we were taught to play to get ahead in the world is inadequate. We believed that despite having the cards stacked against us, we could achieve any goal by keeping our head down, working harder, never appearing weak, and by just being better. But Hillary’s loss showed us that our playbook has a limit. So, instead of wasting energy navigating this flawed and limited game, how about we create a new one for ourselves? …

Saujin Yi

Cool nerd. @poweredbyliquid, @flexteamco, @79studiosllc. Talking #futureofwork, #newplayingfield, #worklifefit. ❤️ TV, Lakers, Dodgers. I am #justfobulous.

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