Saumya VermaAdapting to Permacrisis: Understanding Shopper Behavior in EuropeI recently stumbled upon a very informative report by CPS GfK titled “Shoppers are Slackening Their Coping Strategies.” This report sheds…Jun 8Jun 8
Saumya VermaPeople have New Refined Relationships. What does it mean for brands?This blog series presents my musings on the Meta Foresight report for 2023 — Culture Rising. Meta has recently released a report that…Mar 18Mar 18
Saumya VermaFrom Insights to Actions- Understanding New Found Identities of Your AudiencePhoto by Helena Lopes on UnsplashJun 22, 2023Jun 22, 2023
Saumya Verma9 Things Your User-Generated Content is Telling YouToday user-generated content is being used by over 87% of the companies in form of free and authentic content. Businesses are finding new…Jul 19, 2019Jul 19, 2019
Saumya VermaHow to Search and Curate User-Generated ContentIn the first part of this blog series on user-generated content, we talked about how to build a user-generated content strategy for your…Sep 12, 20171Sep 12, 20171
Saumya VermaA Complete Guide for Your User-Generated Content StrategyThis is the first part of our blog series on user-generated content where you can learn everything that brand and social media marketers…Sep 11, 2017Sep 11, 2017
Saumya VermaThe Ultimate Guide to Instagram Photos for BrandsThere are 95+ Million photos and videos posted daily to Instagram and according to a survey conducted by Instagram, 60% of people say that…May 24, 2017May 24, 2017
Saumya VermaHow to Use UGC Across Earned, Owned and Paid MediaToday, consumers are creating and consuming user-generated content in their daily social media routine. This shift in consumer behavior is…Oct 19, 2016Oct 19, 2016
Saumya Verma10 Reasons Why You Should Invest in UGCThere is plenty of user-generated content available on the internet today in form of text reviews, product videos on YouTube, expert review…Oct 12, 2016Oct 12, 2016
Saumya Verma5 Ways to Implement Personalization in Your E-commerce StoreWhen you want to give a differentiated experience to your customers in your store, you need to understand what every unique customer needs…Sep 15, 2016Sep 15, 2016