Area of Intervention- Part 2
After researching and mapping gaps in existing urban modes of transportation in Bangalore, some of the major problems faced by PwDs in everyday commutation are:
We decided to focus on BUS as a mode of transportation because:
- Bus is largely used mode of transportation across the demography.
- It is more sustainable and connects entire Bangalore geography.
- Can be used by a large group of people at a time.
- It is one of cheapest mode of transportation.
- BMTC doesn’t only serve public transportation but also provides exclusive services to educational institutions, IT companies etc.
Independent Travel Experience: Students with limited mobility that significantly affect the ability to travel from home to education institution can have independent travelling experience.
Physical Mobility: Struggle of students with disabilities in access to right to education decreases the chance of quality of education. It also limits abundance of opportunity which require them to move from home to other places.
Accessible Transportation: PwDs encounters specific barriers while traveling, lack of accessible infrastructure like low floor bus, tactile flooring, wheelchair area, ramp attachment etc makes traveling experience challenging. This improve the convenience, safety and comfort of the users. Service would also indirectly cater to proactive participation of PwDs in several institutional activities.
Travelling Assistance: A trained travelling assistance which would look after the safety and security of the individuals.
Digital Platform: A digital platform would help in navigating from home to bus stop in shortest time. It would help in finding bus stop, identifying landmarks and follow directions.
As mentioned in the intervention, our focus is on how we can create a system where PwDs can commute to their educational institute through BUS. Here, our idea revolves around a exclusive BMTC bus system which will pick up PwDs students from their home and drop them to the college and from college back to their home. The bus can have an assistant who can help the students in their in-out operations and can look after their safety. Also, in the meantime (dropping them off to the college and picking them back) that bus can be a part of public transportation where other PwDs and abled people can commute to their destination.
- After stakeholder mapping, we then separated each stakeholder according to their roles/responsibility and motivation. The intention behind this activity was to identify which stakeholder plays the major role or responsibility when it comes in contributing in the service/system. Whereas, aim of specifying their motivation was to identify the reason that why they would work for this system.
- The outcome for this entire activity helped us in mapping down Cooperative and Capitalist model.
We created service blueprint to understand all the possible interactions at each touchpoint of the customer journey . The touchpoints in this system are physical and digital which together forms the physical evidence for what the system is offering at that point of interaction and how that offering is being supported by the Frontend and Backend processes .
Frontend processes serve as the starting point of interaction of customer with the system and from there on the the less visible back end processes forms the response to the customer’s actions.
Backend processes are again supported by the internal structure of the physical evidence such as the software system in the case of Digital platform and the mechanics of the Ramp or Lift system.
- This model has stakeholder with different levels of stakes and hence the different gains in the system. In this model, BMTC owns the bus service and thus making maximum profit. BMTC will decide about number of buses, routes, timings, fares as well as some important decisions regarding the business with colleges, the application for the system etc.
- Enable India is another stakeholder which will make money by providing their expertise with the PWDs at different stages of this system.
- Bus manufacturers will have major stake in product design, development and also maintenance of the bus.
- College as a stakeholder will make the decisions regarding to the students and the timings in which the BMTC bus will work for them.
- In this model the ownership of system is divided into all the stakeholders and there is equity in profit sharing. The money earned is used for the benefits of the people for whom the system is running.
- Here the buses will be owned by the colleges. All the colleges will come together and will collectively plan the structure which suits them. The other stakeholders will also take part in deciding the duties and the functions of all the actors participating in the system.
