This I think takes us back to the Theory X and Theory Y by Mcgregor. Every individual in an organisation is different and different things drive different people. And what drives them is a factor of their circumstances that shaped them.
I think it is important that we understand what motivates people and drive them accordingly. So the managers in an organisation need to be aware of the fact that people are different.
It is possible to build a team of only “Y” category of people but then you have to be very stringent with the recruitment and there will be instances where you will make human errors and hire the other kind.
Although i don’t think it is impossible to change people and make them work towards a larger goal but it will take time and effort. The company will have to have patience to bring that transformation and the right people who can drive that change.