Start Ups ‘OverCoded’!
“I am 24, I Write Codes, I am a StartUp”
Looks like its Matrix Reloaded, they are everywhere. In parks, buses, trains, parking lots, airports & trains. A class of young fearless, liability-less, dependent-less charismatic StartUps in making. Few Questions & response matrix:
Problem You will resolve? Very few have answers, few have reasons, few have com-passion & all others have investment in mind. Happiness? Silence Prevails!
What will You Sell? Movie Tickets, Air Tickets, Mobile, Gadgets, Services, Garments, Grocery. Trust? Silence Prevails!
Language You are Good at? PHP, Java, Ruby, Python, Coldfus….. Customer / User Language? Silence Prevails!
Business Plan? 1M shopper in 5 months, 10 K transactions a day, 1 M topline by 2nd year exit. EBIDTA? Silence Prevails!
Target Market? Millennials, Sedan Owner, Party Goers, Working Couples, Students, etc. Per Capita Income? Silence Prevails!
Customer Acquisition? Discounts, TV Ads, Paper Ads in Daily, SMS Campaigns, Mailers. Cost per Full Pager in Leading Daily? Silence Prevails!
Customer Service? Call Centre, BOTs, Auto Callers, Gift Vouchers for dissatisfied shoppers. Empathy? Silence Prevails!
Food Startup? What Do You Cook? Maggi, Pasta, hmmmmmm…. What is Asafoetida? Silence Prevails!
Garment Startup? Jeans, Skirts, Hats, Ethnic Wear, ……… Chainstitch? Silence Prevails!
Home Service Startup? Mop, Sofa Cleaning, Car Cleaning, …. Charges per Job per Maid? Silence Prevails!
Only answer to this prevailing Silence is a proper consumer study, qualitative research, product sustainability, its life cycle. Remember! Batla makes only Ladders, Godrej used to Sell only Locks. Simplicity can lead to an unimaginable journey from a Start Up to a Business Tycoon.