Pitch — How we like receiving them
ISK Crowd Product 2016, 8–11th March, Hyderabad
How do you deliver your pitch? Is it only numbers? Or just faffing? A mix of both? Might not the best way..!!
20+ startups, pitching not only to 10 member panel but also to the crowd. Now, that’s not easy! Just 3 mins of pitching, 2 mins of questions.
The impactful pitches were well structured like this:
- The ‘Why’
Is it your desperate attempt to take the house by surprise, the ‘oh wow!’ factor around projections? If there’s no real passion behind what you’re doing, probably you shouldn’t do it!
I always asked, but why are you doing what you are! You’re a doctor and devising a digital stethoscope, sounds interesting. It’s not if you’re a doctor or an engineer, but you’re convincing in your passion that you share towards building it. That’s what people on the other side of the presentation end up admiring.
On the other hand, just because you think you can create a job portal (that too at just an idea stage), might not make much sense to the ones you’re pitching to. Is there a shortage of job portals; what is it that’s different in your model? Are you worth the time then.. I don’t know, but surely you’d not be able to keep the panel, also the audience, engaged.
- The ‘What’
Okay, now I’m convinced why you’re doing what you are. So, let’s talk about what exactly you are doing. But still, remember, if it’s a product that I’m a part of the ‘prospective users list’, I better get an insight on what you’re delivering to me!
Go ahead, play to the gallery! Let the audience find a great value in what you’re bringing to them, as with investors, you can always connect and explain them the stack and major kick-a** technology you’re using. It boils down to if you’re able to connect to the crowd, the early-adopters for your offering.
Keep it short, tell them what is your team like, what you’ve done so far and how they can get a taste of what you have on offer. If they can’t find you somewhere, website, portal, some hardware in-lab demo, you’d never entice them.
- The ‘How’
Is the audience still engaged, are they hooked to what you’re offering; already? Great, tell them how you’re doing it, if you reduced the size of the circuitry or you achieved the impossible through technology. Was your MVP developed on Meteor?
Go ahead, tell them the time and resources you saved while the prototyping. Brag about it, and tell the audience how you’re planning to scale. Now, do you need investments to scale-up? How much, why, and what all will you expecting to achieve from it. Put it towards the end, probably with some numbers as well. But keep it under a minute, if you did all the above, anyways this would come up in detail when you meet the investors.
Great, so you did it all! And the audience is still with you, I also have questions, great! You did a good job. Just choose the right words to answer questions, and if you can’t, just don’t faff and face it! Tell them you don’t have an answer yet, but you’d find out!
Stick to the 10/20/30 format.
That’s 10 slides, distributed as opening with ‘Why’, followed by ‘What’, which is also the major part of your presentation, and finally, keep the conclusion right after giving the audience a hint of ‘how’ you’re achieving what you just assured.
Now, 20 mins, that’s tricky. That’s too long for a crowd pitch, the best shot is 10 mins, but then again, better close while people are still interested rather than after they’ve lost interest.
30 point font please! .. Don’t make me read, let’s just focus on what you have to say. What is you say is the pitch, the presentation is namesake. Did you think otherwise..!!?
True, in a way we’re revamping the rule, it still holds good.
The pitches worked, the winner got a seat a T-Hub and several tentative investors.
So, What’s your pitch?