How to reduce no-shows and late cancellations as a freelance beauty professional
Unfortunately, every freelance beauty professional has to deal with no-shows and late cancellations. The average freelance beauty professional faces up to two no-shows every week. If that’s the same for you, you could be missing out on thousands of dollars on profits each year.
Thousands of dollars. That’s a lot of money, isn’t it? Still, you can’t eliminate no-shows and late cancellations completely. After all, we all have crisis from time to time.
If you want to keep your no-show-rate at a bare minimum, follow these tips on how to reduce them to emergencies only.
A simple way to prevent no-shows is by reminding your clients about an appointment. Yes, it does take time and money, but think how much profit you gain by preventing just a single no-show.
You can do it the old-fashioned way and give them a written appointment card, or choose to send them a digital reminder via text message or email. Apps like the Stylemee Pro app comes with a chat function, that allows you to send a reminder to your clients wherever you are. It’s easy, and free, to set up and saves you a fortune on late cancellations and no-shows.
Develop strong client relationships
Did you know one of the major reasons for no-shows is that the client was unhappy with their last appointment? It’s far easier to just not turn up than to voice your dissatisfaction.
That’s why you need to build a strong relationship with your clients.
A solid client relationship will reduce no-shows and late cancellations because they increase a client’s commitment to you. They don’t want to let you down.
Also, a good client relationship will make your client feel more comfortable voicing their concerns and it’ll give them the confidence that you’ll know exactly how to handle the situation.
Keep in mind, when a client books an appointment, they are purchasing time with you. So, if they’re a no-show, or if they show up late, they are still responsible for paying for that lost time.
Charging for no-shows may seem a little extreme. Especially if you’re just starting out. Truth is, it’s not. Clients need to take your time seriously, and having a cancellation policy in place will do exactly that. Plus, it’ll get you paid.
Of course, clients are human, and an emergency or mistake can happen. So, if a client has a genuine reason to cancel, it’s perfectly fine to waive the cancellation fee. However, if a client is consistently showing up late, or not at all, they are bad for business.
Save time and money with the Stylemee Pro app
Set up a cancellation policy with the Stylemee Pro app, and start charging clients who cancel last minute, or don’t show up at all. You can select how strict you would like your policy to be. Stylemee automatically displays your policy on your profile page for all of your clients to see.
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